Small Towns vs Big Cities: Through the Lens of Coworking

Coworking spaces in small towns are much younger than in big cities, but they are built in a shorter time. The smaller the town, the smaller will be the space, so it is not surprising that most coworkers in these spaces often know all the other members personally in a short duration of time (if they don’t know them already). Despite the increase in the number of rural coworking spaces, they often operate as the only location in the wider region. Coworkers in these spaces are therefore more loyal.

Coworking spaces in small towns are pioneers as you don’t get to find many spaces in the same location. Not only is there only one space in that town, but it is frequently seen that it is the only one for many miles.

Profitability and Size

Small-town spaces are generally smaller and have fewer members working in their space. Thus coworking spaces in small towns are less likely to be profitable.

Smaller communities can be an advantage, however, since there is less anonymity within each space. Members of smaller spaces are more familiar with one another and so meet significantly more new contacts who support them in their work. This makes community building and loyalty of members much easier, aside from the fact that there aren’t that many options for coworking spaces anyway in small towns.

Advantages in Small Towns vs Big Cities

Coworkers in small towns have been working in their given jobs for a longer time and are, on average, five years older than the city dwellers. While city-dwellers often experience a rise in income since coworking, inhabitants of towns earn comparatively more before joining a space. The increase in income for coworkers in small towns is therefore less.

However, the up-side to coworking in towns is that most of the coworkers reported using such spaces to establish or grow a business. In cities, that number is very less.

Urbanites especially appreciate the heightened opportunity to work and share or develop ideas with others, since they often work alone. In contrast, town-dwellers benefit from an expanded business network. They work more often in fixed teams and are therefore less interested in initiating projects with other members.

Big city dwellers use coworking spaces more often

Urbanites often use their coworking spaces daily. Coworkers in small towns use them less frequently, around one to two times per week, explaining why having a home office in a small town still seems to be a more relevant place to work for them.

This result clarifies a further question. Urbanites work most effectively with flexible, 24-hour access, while small-towners prefer more traditional office hours.

Layout and the size of small-town spaces are often the same as spaces in cities. However, in big cities, there must invariably be on-site car parking available since most coworkers drive to their space. Cycling is the most popular alternative in rural areas since a good public transport system rarely exists.

The popularity of coworking spaces does not depend on the size of the city

What is the common factor between spaces everywhere? Their popularity: coworking spaces enjoying the same high popularity whether in a small town or big city. Small towners are only limited in their choice. Yet they think less of changing spaces.

Content credits –


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s